KUH-PI
Coffee Shop Brand Identity
KUH-PI is a brand born from the desire to cherish the small, comforting moments of enjoying coffee. The name, inspired by the Korean pronunciation of “coffee,” reflects both playful language and a sense of warmth.
Every element of the branding was thoughtfully directed to convey a soft and cohesive atmosphere. The logo features a clean design with subtle charm, delivering a modern yet gentle impression.
Brand keywords – brew, feel, mellow
These three words define the essence of kuh-pi :
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brew: the care and intention behind each cup,
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feel: the sensory experience that coffee brings,
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mellow: the gentle, calming moments nestled in everyday life.
Together, they flow through the brand like a quiet greeting, “Have a wonderful day.”
KUH-PI offers more than just coffee; it’s a space where personal taste and quiet moments of reflection meet. It’s familiar, yet refreshed. Subtle, yet thoughtfully crafted. Through every cup, KUH-PI invites you to pause and enjoy a gentle rhythm in your day.