Company Background
Ottogi is a renowned food company in Korea.
Project Theme
For my project on 'packaging designs for foods that I do not like,' I chose Ottogi's spaghetti sauce packaging, despite being a fan of their products. I found the current packaging disappointing.
Target Audience
Mothers with babies
Design Objective
Parents want food that is safe for their children, so I aimed to emphasize this by featuring childlike drawings of tomatoes on the packaging, creating a unique and reassuring look for the tomato spaghetti sauce.
@2024 by Goeun Oh