Chika Chika
Toothpaste Brand Identity
CHIKA CHIKA
CHIKA CHIKA is a toothpaste brand that brings playfulness and freshness into your daily routine. Named after the onomatopoeic sound of brushing teeth in Korean, “chika chika” captures both a sense of fun and the feeling of being clean.
More than just dental care, CHIKA CHIKA turns a simple habit into a cheerful moment of self-care. With its friendly tone and thoughtful design, the brand provides a refreshing alternative to the typical clinical appearance of oral hygiene products.
Color Palette
The colors blend freshness with calm, deep blue and soft mint, expressing cleanliness and trust, while gentle pastels add lightness and charm. Together, they create a clean and inviting atmosphere that feels like a fresh start to your day.
CHIKA CHIKA is a toothpaste brand that brings playfulness and freshness into your daily routine. Named after the onomatopoeic sound of brushing teeth in Korean, “chika chika” captures both a sense of fun and the feeling of being clean.
More than just dental care, CHIKA CHIKA turns a simple habit into a cheerful moment of self-care. With its friendly tone and thoughtful design, the brand provides a refreshing alternative to the typical clinical appearance of oral hygiene products.
Color Palette
The colors blend freshness with calm, deep blue and soft mint, expressing cleanliness and trust, while gentle pastels add lightness and charm. Together, they create a clean and inviting atmosphere that feels like a fresh start to your day.