Gin Brand Identity
Named after the phrase “lives by the stone bridge,” PIERREPOINT is a French gin brand that embodies the quiet resilience and emotional depth found in life’s ups and downs.
Crafted for young adults in their 20s who are just beginning to explore alcohol, PIERREPOINT offers a thoughtful and character-driven drinking experience. The lineup includes the Original Gin and a Light version, each designed to reflect different moods and moments while maintaining a cohesive brand identity. Each palette is tailored to the personality of its flavor, while still contributing to the coherent and refined narrative of the PIERREPOINT brand.
Goeun Oh by 2025