COMMA
Sanitary Pad Brand Identity
COMMA – A gentle pause in your rhythm.
COMMA reimagines period care as more than a necessity; it's a moment of comfort, understanding, and self-kindness. Inspired by the idea of a comma, not a period, the name reflects a softer approach to menstruation: not an end, but a gentle pause. COMMA pads are soft, breathable, and thoughtfully crafted, providing peace of mind. The brand transitions from a cold, clinical aesthetic to offer a warm, modern experience centered on care.
Color Palette
A blend of warm tones and soft pastels creates a soothing balance. Shades of red, peach, and blush convey warmth and tenderness, while pastel blues and greens add a sense of calm and freshness. Together, the palette feels intimate, breathable, and reflective of COMMA’s quiet empathy.
COMMA reimagines period care as more than a necessity; it's a moment of comfort, understanding, and self-kindness. Inspired by the idea of a comma, not a period, the name reflects a softer approach to menstruation: not an end, but a gentle pause. COMMA pads are soft, breathable, and thoughtfully crafted, providing peace of mind. The brand transitions from a cold, clinical aesthetic to offer a warm, modern experience centered on care.
Color Palette
A blend of warm tones and soft pastels creates a soothing balance. Shades of red, peach, and blush convey warmth and tenderness, while pastel blues and greens add a sense of calm and freshness. Together, the palette feels intimate, breathable, and reflective of COMMA’s quiet empathy.
Goeun Oh by 2025