LAYBACK Coffee was born with the mindset of providing relaxation and leisure for those taking their first steps into a new society. The brand emerged to offer a moment of respite and joy to those worn out by the hustle and bustle of life.
Variety of Coffee Flavors
LAYBACK Coffee offers three different flavors: Peach, Watermelon, and Yuzu. Each flavor is depicted with unique and captivating illustrations, allowing customers to visually experience the taste. These creative designs emphasize the fun aspect of the brand, providing consumers
with an enjoyable experience.
The branding is primarily designed for young adults, with packaging designed with
eye-catching bright colors and bold designs. This emphasizes the brand's youthful
and dynamic image, conveying a fresh and modern feel to customers.
Conclusion
In summary, LAYBACK Coffee is a differentiated brand that offers a special experience for those seeking pleasure amidst their busy lives. The combination of design, flavor, and brand philosophy harmoniously come together to offer joy and relaxation to consumers.
@2024 by Goeun Oh