Shack Lex
Burger Brand Identity
This project involved merging two well-known brands to create a unique food experience.
By combining the popular burger brand "Shake Shack" with the iconic luxury watch brand "Rolex,"I developed a high-end burger concept called Shack LEX. Designed for a target audience of men and women in their mid-20s to mid-30s, Shack LEX offers a blend of indulgence and sophistication—would you like it to go?
By combining the popular burger brand "Shake Shack" with the iconic luxury watch brand "Rolex,"I developed a high-end burger concept called Shack LEX. Designed for a target audience of men and women in their mid-20s to mid-30s, Shack LEX offers a blend of indulgence and sophistication—would you like it to go?
Goeun Oh by 2024